Latest SEO Strategy Trend 2016 Updated News

SEO strategy trend for 2016 will be quite different and being prepped up to face changes will play a role in determining future success.

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. The

Semantic Searches

With the recent Google Hummingbird update, it's more about providing relevant searches and quality content to people. Semantic searches are being pushed to the forefront while the concept of long tail keywords are being forced to the back. Even though, it's difficult to adopt this new trend, it matters a lot because SEO strategy trends of 2015 will no longer work. Try not to focus on keyword density and link quantity but rather on relevant, useful content that will assist users achieve their goal.

Focus on Emerging Platforms

The computer is now a primitive platform because websites are being regularly accessed on tablets, smartphones or every other new device that's coming into the market. Business marketeers should now consider optimizing their websites for mobile platforms as the future lies there. Mobile SEO will be significant in 2015 with web pages being specifically designed to be viewed and interacted with on this platform. It's got huge potential and is growing at a rapid rate to occupy the primary space.

Engage Users with Social Media

Without further questioning, social media rules the web world. Websites like Reddit and Imgur are driving more traffic than actual websites. Basically, the internet is made up fo websites and these driving social media sites should be given primary focus. The more a company can engage audience on Tumblr or Facebook, the easier it will be for them to build brand reputation and carry it back to their website. Pinterest, Vine and Instagram are other popular growing social networks to watch out for. Encourage users to interact more, comment and be part of the community than being sole vis

Bigger Content, Lesser Keywords

Earlier, the minimum accepted length for an article was just 300 words but times changed. It became 500 in 2015 but come next year, the Search Engine Journal opines 1000 words will be the new norm. Before 2017, it could even be 2000 words or more according to surveys conducted. Even though, the word count increases for an article, keywords will become lesser and more relevant. Stuffing content with high keyword density is long gone, following Google's Panda and Penguin updates.

Privacy Matters

Assuring the audience that their information is stored and stays private matters in 2014. With surveillance going high, it is obvious that readers are concerned about sharing their information online. The more it develops, the stronger level of encryption websites should use and ensure visitors that they are secure. Protecting them using SSL certificates and stopping hackers, data thieves from acquiring private files is expected of website hosts. Read Comodo SSL Reviews here:

Latest On-page Optimization Technique in SEO

Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. H1 Tag - This H1 Tag must be include page target keyword and H1 Tag must be appear in Top of the page look like SEO Browsers. Ex: www.browseo.net 5. Other Header Tags (H2, H3, H4) must be present a page in sequential order. 6. Body Tag must be contains minimum 30% Text for Customer informative. 7. Page must be contains Maximum 30% Keyword Density. 8. Maximum 50 Inner links are fine. 9. Every one webpage must be present in .xml & .html Sitemap 10. All images are required Alt Tag. 11. Title & Meta Description relevancy required for Minimum 85% 12. Every Webpage must be needed for 0 Broken links (404 Not Found Page error). 13. Every Webpage URL needed for keywords and with out space & Special characters. Above all points basically all SEO Analyst follow any website Onpage Optimization Technique.

Latest Technical Onpage Factors

The structured data testing tool lets you check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. You can also see examples of extracted markup for specific information types. If you've created rich snippets for a Google custom search engine, you can also use this tool to preview the results. View Sturctured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets.

Latest Technical Onpage Factors are Breadcrumb, Rich Snippet Customer Reviews & Ratings, Author Tag Breadcrumb
Every webpages must be needed for Breadcrumb, It's very useful for Search Engine's and Customers to travel your website. It's one of the important Data Structuring factor in Onpage Optimization.

Rich Snippet Customer Reviews & Ratings
Customer Reviews & Rating Snippet must be useful to your product category & Product details page. It's very useful for covered more customers to your website.

Author Tag Author Tag is suitable for article type of webpages and Wordpress / News Updates / Press release type of webpages. Once your author tag is displayed famous person face related to your category page. It's very useful to increase CTR.

Matt Cutts Says about importance of Body Content to Google Search Engine

by Chenthil Vel Murugan . A on 13:15 10 comments

A quick reminder from Matt Cutts on the importance of content in the body of a page. The statement Matt Cutts made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content in the body of the page on some level, that can confuse Google.
Matt said make sure the stuff in the header is unique and great but make sure you pay attention to the body of your content ensuring it has unique and great content, as well.
It is a very obvious point to most of our readers, but Matt answered this question in a very cute manner, i.e., with his body cropped out.

What is 404 versus a 410 ? Matt cutts, Does Google do anything different when encountering a 404 versus a 410

First of all, Matt explains what a 404 and a 410 is. These refer to HTTP status codes; whenever a browser or Googlebot asks for a page, the website sends back a status code. For example, a status code of 200 means everything is fine, whereas a status code of 404 means the page was not found. And then there’s a 410, which means the page is permanently gone. Matt says Google does treat 404′s and 410′s a little differently, but for the most part you shouldn’t worry about it.
Matt goes on to explain how these types of status codes are treated when crawled by Googlebot. If Google crawls a page and sees a 404, they protect the page for 24 hours in the crawling system in case the 404 was unintentional. If Google crawls a page and sees a 410, it’s assumed that status code is intentional because a webmaster would have had to manually go in and input the 410 code to indicate the page is gone. Rather than protecting a page with a 410, it’s treated as an error. Matt says Google still may go back the page is truly gone, but for the most part if you know the page is gone and not coming back it’s ok to serve a 410. If a page is gone, but may be coming back, it’s ok to serve a 404.
Those are the basic differences, and Matt emphasizes a second time not to worry about them too much. Source from : http://www.searchenginejournal.com/matt-cutts-explains-google-treats-404-410-status-codes/101255

Google Algorithm Update 2016 - Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.
Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today.

Is this the softer and gentler Panda algorithm? From talking to Google, it sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.
Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.

Source : http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043